This is the issue of Q magazine (March 2009) I will be using to annotate and understand more on how the magazine works, along with it's advertising which is linked to the publishing company and the target audience.
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Showing posts with label Q. Show all posts
Showing posts with label Q. Show all posts
Thursday, 19 February 2009
Q magazine - advertisements
This is the issue of Q magazine (March 2009) I will be using to annotate and understand more on how the magazine works, along with it's advertising which is linked to the publishing company and the target audience.
-
Q magazine - facts and figures
- Q magazine is an alternative music magazine.
- It is published monthly in the UK.
- It's publishing company is Bauer Consumer Media (Emap).
- Mark Ellen and David Hepworth founded the magazine because they felt it was a niche market as there wasn't a magazine for the older generation who were still buying CD's.
- Q was first published in 1986 and was different from other magazines due to it's high quality photography and printing, as well as having an older target audience.
- It was originally going to be called 'Cue', however it was changed to 'Q' due to possible confusion with it being a snooker magazine, plus a single lettered title is thought to be more prominant on newsstands.
- The magazine includes a very wide reviews section (music, reissues, television, films, games etc) however most of the magazine is filled with interviews and compiling lists.
- Promotional gifts are given away quite often, such as CDs and books.
- Q has a history of association with charitable organisations.
- Q launched a radio station in June 2008, however it is only available on digital TV.
- Q also has it's own music channel called Q TV.
- They hold Q awards every year.
- It's circulation figures are 103,017. (81,240 being in the UK and republic of Ireland) 01-Jul-2008 to 31-Dec-2008.
- It's cover price is £3.90.
- It's single copy subcription figures are 22,798. (19,097 being in the UK and republic of Ireland) 01-Jul-2008 to 31-Dec-2008.
- The target audience for Q magazine are the older generation such as people in their 30's and 40's who are looking for a different mode of address, more sophisticated and just want to know more about the music instead of what colour pants so and so is wearing (which would be mentioned in Kerrang). Although the founders state that they want to appeal to all the older generation, it seems that Q magazine doesn't appeal to many woman of that age.
- It is published monthly in the UK.
- It's publishing company is Bauer Consumer Media (Emap).
- Mark Ellen and David Hepworth founded the magazine because they felt it was a niche market as there wasn't a magazine for the older generation who were still buying CD's.
- Q was first published in 1986 and was different from other magazines due to it's high quality photography and printing, as well as having an older target audience.
- It was originally going to be called 'Cue', however it was changed to 'Q' due to possible confusion with it being a snooker magazine, plus a single lettered title is thought to be more prominant on newsstands.
- The magazine includes a very wide reviews section (music, reissues, television, films, games etc) however most of the magazine is filled with interviews and compiling lists.
- Promotional gifts are given away quite often, such as CDs and books.
- Q has a history of association with charitable organisations.
- Q launched a radio station in June 2008, however it is only available on digital TV.
- Q also has it's own music channel called Q TV.
- They hold Q awards every year.
- It's circulation figures are 103,017. (81,240 being in the UK and republic of Ireland) 01-Jul-2008 to 31-Dec-2008.
- It's cover price is £3.90.
- It's single copy subcription figures are 22,798. (19,097 being in the UK and republic of Ireland) 01-Jul-2008 to 31-Dec-2008.
- The target audience for Q magazine are the older generation such as people in their 30's and 40's who are looking for a different mode of address, more sophisticated and just want to know more about the music instead of what colour pants so and so is wearing (which would be mentioned in Kerrang). Although the founders state that they want to appeal to all the older generation, it seems that Q magazine doesn't appeal to many woman of that age.
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