Saturday 19 January 2008

Magazines - Are they falling to their death?

Magazines used to be a right popular thing.
Whether it was reading them to find out the latest gossip, for educational purposes or for digging deeper into your own interests.
However, the 21st century has seen the birth of a lot more of the public learning to use the internet, pushing through that barrier to get online and research all of features in magazines for free.
Would you rather pay about 2 pounds for a magazine? Waiting another few weeks for the next addition to come out to only find out that it features 'old' news?
Or would you rather surf online, whenever and wherever you like and find out whatever you want in a matter of seconds?

I would go for the second option.
Unfortunately this is the case for magazines these days. They are losing more and more readers to the claws of the internet. In February 2006, we saw the death of Smash Hits! magazine. A beloved music read for the younger generation out there. In 2007, we saw the Popworld Pulp released from the cage and then tumbling down a mountain soon after the first issue.

The gap in the market is getting smaller and smaller, institutions have to come up with better ideas to relate to that niche audience now or they will burn too.

Who knows what will happen in a year?
But i am sure i'll witness the rise and fall of a few more magazines.